WHY?

UNCONVENTIONAL

IDEAS NOT LAYERS

With our collective 50 years' experience working at the world's largest global network agencies, the last thing we wanted to do was set up just another global agency. Instead, we created a truly strategic and creative organisation that strips away the many unnecessary LAYERS of people and costs found in the outdated, traditional model.

At NAKEDHEALTH, our sole focus is on developing business-changing strategic and creative IDEAS for our client's brands. We're not interested in the latest cause du jour or any other self-interest distractions that takes us, and our people, away from our clients' business challenges.

PLUG & PLAY UNPLUGGED!

Critical to the NAKEDHEALTH approach is to pull the plug on the old plug and play model! We won't come to you with a ready made staff organogram featuring endless (billable) people in all sorts of positions and countries. Trust us, we've done it for decades, great global work can be done effectively and efficiently by a smart, experienced, lean team. So, we build a team around our client's real needs not around an agency's revenue/growth needs. Simple.

FUN FACTOR

We take our work very seriously - but not ourselves.

In our experience, we have achieved the very best for our clients when we have a team that laughs together as well as they work together. We're in the ideas business and this should be fun for everyone!

WHAT?

CAPABLE

We're happy to work with a brand at any stage of its process - from pre-launch to launch and re-launch (and yes we have experience of, and a tried and tested process for, all these different stages and challenges).

Naked Truth > Naked Idea > Naked Effect

WHEN YOU NEED STRATEGIC AND CREATIVE CUT-THROUGH

    Molecule to Brand positioning, messaging and value arguments
    Brand pre-launch, launch or relaunch
    Problem brand, Challenger brand and Corporate brand
    Global creative campaign and story development
    Med Ed and Comms, including congresses
    Access and Payer alignment and support (Global to Local)
    Agile, cost-effective film production

We take things like confidentiality and conflict of interest very seriously.

We don't believe in off-the-shelf case studies.

We can provide full case studies that are relevant to your specific challenge upon request.

We never put any of our pharma client's details on our website.

WHO?

TEAM
Lee Williams

LEE WILLIAMS

Founding Partner

Multi award-winning copywriter, creative strategist and leader.ECD roles at Havas and WPP and an independent agency.

FAVOURITE CAREER MOMENT:

Re-writing the nursery rhyme '10 green bottles' for a low-budget Buttercup cough mixture campaign and seeing sales increase by >300% after a 2-week TV burst.

Max Jackson

MAX JACKSON

Founding Partner

>30 years' experience in advertising - both client and agency side. Renowned strategic planning background. Recently led a WPP health network as global CEO to become the most successful and profitable network.

FAVOURITE CAREER MOMENT:

Being involved with the design, naming and awareness of a medical device for children with a serious condition and seeing the smiles when the first kids received it.

Raj Jangra

RAJ JANGRA

Founding Partner

Significant Global to Local experience leading the delivery of strategic and tactical programmes and advertising campaigns.

FAVOURITE CAREER MOMENT:

Going client-side for 4 years meant that I truly got to realise what matters to clients from a strategic, creative and tactical perspective. We have harnessed these fundamental pillars into NAKEDHEALTH.

Jonty Toosey

JONTY TOOSEY

Partner

Copywriter and Cannes Lions-awarded creative, filmmaker and speaker. Jonty's recent work includes Google, Coke Zero and KLM and brings powerful consumer experience to NAKEDHEALTH.

FAVOURITE CAREER MOMENT:

Directing a film for Mondolez about the most depressing day of the year that topped the FeelMore50 global top 50 list of most emotion-inducing campaigns of 2017.

Russell Kirk

RUSSELL KIRK

Partner

Multi award-winning conceptual art director and creative director.

FAVOURITE CAREER MOMENT:

Helping to launch a revolutionary new global oral contraceptive - which involved aligning over 10 different client company stakeholders and travelling to freezing Kiev to shoot the campaign during a global pandemic!